The increasingly active 50-plus years introduce specific nutrient demands to support cardiovascular, bone, joint, cognitive, digestive and eye health. As we age, our body functions become less efficient and it is important to ensure dietary intake of a wide range of nutrients to help maintain vitality and well-being. Whilst a balanced diet is paramount key supplement products, such as an all-in-one multivitamin and mineral, omega 3 & 6 fatty acids, probiotics and coenzyme Q10, can help 50+ individuals to meet their nutritional requirements.